WHAT IS KRA?

KEY RESULT AREA (KRA) is a term used to describe the specific areas of an organization's operations or business objectives that are most critical to its success. KRAs are often used to define an organization's goals and objectives, and to measure its performance against these goals.

KRAs are typically identified based on the organization's overall mission, vision, and strategic objectives. They are used to focus the organization's efforts and resources on the areas that are most important to achieving its goals.

Examples of KRAs might include:

• Revenue growth

• Customer satisfaction

• Employee retention

• Cost reduction

• Time to market

• Quality metrics (such as defect rate or error rate)

KRAs are typically measured over a specific time period, such as monthly, quarterly, or annually, and can be used to track progress and identify trends. They are often used in conjunction with other metrics, such as key performance indicators (KPIs) and targets, to provide a more complete picture of an organization's performance.

Effective KRA management involves identifying the right KRAs, setting appropriate targets, and tracking progress on an ongoing basis. This can help organizations make informed decisions, allocate resources effectively, and achieve their goals.